Insipid updates put your reputation at risk

Your publications put your reputation at risk
Clients’ views on your team or firm are partly influenced by how sharp your updates are. More

lawyers-can-do-data

Show clients that you do ‘do’ data. Use charts in your updates – show clients that you speak their language. More

clients-like-text-tables

Text tables: summarise complexity quickly
Clients value them, but you find them fiddly. Tame the Word-table beast

Home page and blog
Make it clear quickly: help
clients get your message
What clients want
Less news, more business
impacts. Fewer words.
Formats and tools
Get more out of Word,
blogs, emails, and PDFs.
Writing training
Make it clear quickly in
publications and pitches.
About us
Who we are, and
how to reach us.

Tag archive: Tag cloud

16 February 2009
An image called overflowlegal-tag-cloud1-104x72.png
How tag clouds help clients see what you have to say (and why web designers don’t like them)
Tag-clouds give website users an easy way to find content on particular topics – users don't need to know in advance which section of the website that content has been tucked away in. But website-designers don't like them because they rain on the information-architecture parade. More
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