Your publications put your reputation at risk
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Tag archive: Shiny things

14 February 2009
Just a thumbnail image
The law of shiny things works like this: magpies can’t tell the difference between a diamond ring and a bit of Kit Kat wrapper. And humans aren’t that different. A new delivery format or an extra bells-and-whistles feature will attract client attention – even if it’s not a step-change improvement. (Penicillin was a step-change improvement, […] More