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Improving updates, briefings, and newsletters isn't hard, but it does take focus. We'd like to share our pet mnemonic with you – Running Animals Beat Crawlers. Hopefully it'll help with that focus thing. More

Lawyers who use numbers and data will stand out from the crowd There’s a myth that lawyers don’t ‘do’ numbers. Believers say it’s because lawyers live in a world of words where numbers don’t get a look-in. We’re less convinced – 0ur view is that business is pretty numbers-focused, and lawyers are part of business. Numeracy may [...] More

Text tables show your readers that you’re trying to help. Text tables give you a flexible way to sum up complexity. They’re a really helpful feature in any update, bulletin, article, newsletter, or seminar handout. Or pitch. Or pretty much any document that you can think of. Clients value them as they summarise, and allow you to [...] More

There's just no way to soften the blow – it may be worse if your clients do read your updates than if they don't. Few law-firms think about updates in terms of the risk that they pose to the firm's reputation – and revenue. But it's time to think again. More