Insipid updates put your reputation at risk

Your publications put your reputation at risk
Clients’ views on your team or firm are partly influenced by how sharp your updates are. More

lawyers-can-do-data

Show clients that you do ‘do’ data. Use charts in your updates – show clients that you speak their language. More

clients-like-text-tables

Text tables: summarise complexity quickly
Clients value them, but you find them fiddly. Tame the Word-table beast

Home page and blog
Make it clear quickly: help
clients get your message
What clients want
Less news, more business
impacts. Fewer words.
Formats and tools
Get more out of Word,
blogs, emails, and PDFs.
Writing training
Make it clear quickly in
publications and pitches.
About us
Who we are, and
how to reach us.

Tag clouds (or ‘topic-based navigation’)

See what the site covers, and find content on those topics quickly

.Tag clouds use topics, but website navigation uses sections

If you click a word in a tag cloud you see a list of content that covers that topic.

Tag-clouds give website users an easy way to find content on particular topics – you don’t need to know what section of the website contains that content. But web designers don’t like them

How it works, and why the words are different sizes

‘Tags’ are invisible labels that explain what topics a particular bit of content on the website mentions or covers. One piece of content can have several tags.

The words are bigger and smaller in the tag cloud according to how many bits of content has been assigned that tag. This site is all about creating more client-focused know how updates, so the ‘client needs’ and ‘features’ tags are the largest.

Tags don’t have to come from a set list. This means that the tag cloud evolves to reflect the content of the site and the terms and names people use for the topics that they’re interested in.