One Three Four

What's in a name?

Highlights

What’s in a name: One Three Four

When you’re dealing with business readers you need to tell them what your message is first, before you get into the detail. And you need to do it quickly.

You also need to make it easy for clients and prospects to have a conversation with you.

So my make-it-clear-quickly mantra runs like this:
– One clear message
– Three supporting points, and at least
– Four ways to continue the conversation.

Give your clients and prospects better know-how updates and pitches

Law firms, professional services companies, and investment banks send their clients and prospects a lot of know-how updates. These include research reports, newsletters and briefings, pitch documents, seminars, and web pages.

But what clients and prospects want is usually very different from what lawyers, investment research analysts, and other expert authors are in the habit of writing.

And this keeps me in business.

I help my clients in two main ways:

• Clear-writing training that shows expert authors how to put their key points first and use plain language
• Templates and document designs that make documents easier to read, prompt authors to write more clearly, and make it easier for non-techies to produce smart documents.

I work with law firms, investment banks,
and professional services companies

Clients include Aon, Ashurst, Citigroup, Clifford Chance, Davy (a Dublin-based stockbroker), Herbert Smith, the Institute of Chartered Accountants in England and Wales, Lovells, Majestic Research (a New York based investment-research firm), Nabarro, the Practical Law Company, Taylor Wessing, and three global investment banks.

If you’d like to discuss how you can improve your know-how updates you can email me at simon.carter@onethreefour.co.uk or call me on +44(0)7785 747 194.

Simon Carter, managing director

Simon set up One Three Four in 2003. He has helped law firms, professional-services companies and investment bank improve their research reports, client updates, and pitch documents. Before he set up One Three Four he worked as a graphic designer, brand consultant, and creative director. He led marketing-communication projects for plcs and investment banks.

Simon was a member of the management team that sold Thumb, a branding and communication business (30 people, £3m annual turnover), to Nettec, a digital-services business, in 1999.

Company details: the fine print

You’ll find details of the registered office, company number, VAT number, and postal address here.